Casey W. Johnson e-marketing and web design

Summary

Personable, motivated Project Manager experienced with all phases of web site production including graphic and UI design, testing, implementation, statistics analysis, and search engine optimization and marketing. Understands both the graphical and technical sides of web sites. Experienced with implementing e-mail marketing plans. Talent for mastering new technologies. Fast-paced and able to maintain a sense of humor under pressure.

Experience

Webmaster
Fort Bend County
2009 - Present

  • Maintain county’s internal and external sites using a Content Management System (CMS) and Dreamweaver. Provide graphic design for signs, banners, brochures, and logos as needed. Create and update high-profile websites on tight deadlines for public officials. Use Remedy and Helpstar ticketing systems to manage helpdesk tickets regarding web site changes. Manage WebTrends maintenance and reporting.

 

Freelance Web Designer
2004 - Present

  • Clients include the Corvette Owners Club of Houston, DiscountCorvettes.net Code 3 Magazine, and the Texas Engineering Extension Service
  • Services include designing/redesigning, implementing and maintaining web sites; installing and managing vBulletin
  • I also maintain a family blog using Wordpress where I post writing, video, and photos about my family

 

Web Project Manager, Webmaster
Texas A&M University
2000 - 2006

Highlights

  • Implement e-mail marketing and search engine optimization (SEO) resulting in a 35% increase in website traffic, a 42% increase in online class registrations and a 41% increase in online sales, all in a 4 month period for The Texas Engineering Extension Service
  • Convert listserv email campaign to HTML-based email campaign for Mays Business School
  • Design web sites on competitive contract basis
  • Design web sites for NCAA and Big 12 events
  • Redesign Mays Business School’s e-zine into an award-winning web site

Work independently and within teams to design, develop, test and launch websites for various university entities including Mays Business School and Texas A&M Athletic Department. Research, recommend, and implement email marketing solutions for electronic communications. Use Search Engine Optimization (SEO) to increase web site traffic and increase PageRank. Train and manage student workers to maintain web sites and track search engine optimization progress. Analyze web site statistics via WebTrends and provide summary reports to senior management, along with recommendations regarding future changes.

 

Transit Operator III at Texas A&M University
1995-2000

While attending college full time, drive busses and paratransit vans that serve 45,000 students at Texas A&M University. Also perform work as a mechanic repairing and maintaining the busses.

Awards

2006 IABC Award of Excellence in Electronic Communications - "Mays Business Online"
2006 IABC Award of Excellence for Internal Marketing - "TEEX Customer Service Campaign"

Skills

Dreamweaver, Photoshop, Illustrator, InDesign, Wordpress, Premiere Elements, WebTrends, SmarterStats, Bronto E-Mail Marketing, vBulletin, CSS, HTML, Apache, IIS

Committee/Volunteer Work

Texas A&M Web Accessibility Rule Task Force 2003
IABC Brazos Valley Board Member 2004-2006
Brazos Valley Animal Shelter Marketing Committee 2004-2006

Education

Bachelor of Science in Kinesiology with Sport Management concentration
Texas A&M University, College Station, TX
May 2000